KCS Practices v6 Certification 2025 Complete Practice Test

The ownership of the communication plan in an organization typically falls to managers because they are responsible for overseeing communication strategies that align with organizational goals. Managers play a crucial role in developing and implementing these plans, which require a comprehensive understanding of both the internal and external communication needs of the organization. They are in a position to ensure consistency in messaging, allocate resources effectively, and coordinate with various departments to facilitate the flow of information.

While knowledge workers contribute valuable insights and content to the communication process, it is the managers who are tasked with the strategic direction and oversight necessary to make the communication plan effective. Team leads may help in executing certain aspects of the plan, but they usually report to managers who have the broader accountability. Customer service representatives, despite their interaction with clients, primarily focus on day-to-day communication and may not be involved in planning. Thus, managers are the individuals best suited to own the communication plan due to their leadership role and accountability within the organization.